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AI health coach for lasting weight loss
Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.
For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.
What you get with Simple
An AI coach trained by experts
Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere.
Instant food feedback with Avo Vision
Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go.
Easy, personalized workouts
Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy.
A real-time Success Score, designed to keep you on track
Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals.
Sustainable results without the stress
Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting.
Meet Blinky: your emotional support fluff
Most weight loss apps give you charts and streaks. Simple gives you Blinky.
He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos.
Blinky makes consistency fun:
- Daily motivation—“What will Blinky say today?”
- Playful accountability—reactions that keep you logging.
- Streak rewards—stay consistent and earn golden Blinky.
It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss.
Features you’ll love
- Personalized weight loss coaching from Avo™
- Photo-based nutrition feedback with Avo Vision
- Beginner-friendly, personalized workout plans
- Honest, playful motivation from Blinky
- Quick food, water, activity, and weight logging
- iOS Home Screen widget & Apple Health + Watch integration
Why Simple works
Weight loss isn’t about perfection—it’s about consistency. Simple makes logging easy, workouts approachable, and healthy choices fun, so you can build habits that last.
That’s why people call us the “Duolingo of Health.” We turn hard work into something enjoyable, motivating, and even delightful. Where other apps feel clinical or restrictive, Simple keeps you smiling, laughing, and coming back for more.
And it works. To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With 20M+ downloads and an average 4.7-star rating, Simple ranks among the world’s top-rated wellness apps.
We’ve also been recognized globally—named among the Top 100 AI Companies by the World Future Awards (2025) and awarded Best Virtual Health Coach by MedTech Breakthrough (2025). Our methods are backed by science, published in peer-reviewed journals, and presented at leading international conferences.
For further information, please visit https://support.apple.com/en-gb/HT202039.
Privacy Policy: https://simple.life/privacy.htm
Terms and Conditions: https://simple.life/tos/
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Simple: AI Weight Loss Coach van AM APPS is een iPhone app met iOS versie 17.5 of hoger, geschikt bevonden voor gebruikers met leeftijden vanaf 17 jaar.
Informatie voor Simple: AI Weight Loss Coachis het laatst vergeleken op 7 Feb om 08:37.
Informatie
- Releasedatum:1 Jul 2019
- Bijgewerkt:5 Feb 2026
- Versie:8.32.0
- Compatibiliteit:Vereist iOS 17.5 of nieuwer. Compatibel met iPhone, iPad en iPod touch.
- Grootte:248 MB
- Leeftijd:17+ jaar
- Beoordeling:4.5 van 5
- Categorie:
Soms/Milde wedstrijden;
Soms/Milde medische/behandelingsinformatie.
Nieuw in versie 8.32.0
What’s simpler than staying consistent—and smiling while you do it?
Meet Blinky, your emotional-support fluff who makes healthy habits fun. He celebrates your wins, cheers you on through challenges, and keeps you motivated day after day. He’s invested in your goals and will hold you to them—and trust us, you won’t want to let him down.
Now introducing Streaks—your personal challenge to see how far you can go without breaking your rhythm. Each day you stay consistent, your streak grows—and Blinky grows prouder (and a little more dramatic if you miss a day).
With Blinky by your side, users have seen a 7% increase in weight loss success—and we’re just getting started. He turns consistency into something fun, personal, and addictive (in the best way).
Plus, the new Success Score lets you see your progress in real time with every log, weigh-in, and workout. Watch your score—and Blinky’s excitement—grow as your healthy habits stack up.
Consistency never felt this Simple—or this fun.
59 geschreven reviewsRecensies
Good app. But difficult to cancel subscription
MeerAfter one month I deleted app and remove subscription, but then they still try to take money from my bank account….
4door Anoniem28/12/2025Ui
MeerI do not like the plush animal and also not the xp points. Where am I able to turn it off?
Just to have the ui.
And where can I turn of the picture of the ai help? Otherwise the program works for me.2door Anoniem17/11/2025Helpful but flawed
MeerI give it a 4 star because out of all the app I tried, this one works for me the best. AI has a lot of potential that on one side really help the experience here, but on the other keeps it very limited. The AI coach is definitely not as advanced as it can be, so I don’t use it. But it’s a shame because the idea is great!
4door Fis*******06/11/2025
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Reacties
@Mirjam kijk voor de zekerheid eens je abonnementen na.
Ga hiervoor naar `Instellingen` > tik op je naam > `Abonnementen` > zoek iets wat op deze app lijkt en kies `annuleer abonnement` als deze ertussen staat.
Ik krijg een mail dat er miv 31 mei €39 van mijn bank wordt afgeschreven! Ik ben geen lid en wil dit ook niet zijn!