So I have paid 9.99 for "no ads" version. It turns out that there are plenty of ads anyway, forced on one way or another (game controls are put in a way to force your kid to "accidentally" click on the ad button, the "need help?" message every 3 retries which leads to ad, etc)
But at least there were no FORCED ads. And now they are, right on the game start! And to get rid of them you have to pay another 6.99.
This is a pure terrorism. Removed, banned and opening the support case with Apple on this.