As I have not played the board game, I cannot compare it to that, but the app has an easy way of playing and includes quite a humorous tutorial.
For the first few days, I found it quite addictive. I only played the single player version, trying to beat a series of challenges.
The board game is well received, but I can find myself frustrated by the luck (or the absence of it) of the draw. I tend to keep in mind however, that it is a board game. That is to say that the random ‘luck’ effect is fairly limited for such a game.
The price is a bit high, but for board game geeks like myself, it will definitely guarantee you a pleasant and easy playable digital board game experience.