I clicked unsubscribe in the okcupid emails. I had to log in to unsubscribe. Too much friction, nobody has time for that. So I reported all okcupid emails as spam to my email provider. Much quicker.
Make the unsub button work immediately, without having to log in. For me it’s too late, I already taught my email algorithm that you’re spam. Good luck with that.
As for the matches, while plenty, they’re all on entirely different continents, they barely reply, or they are (phishing) bots. Why would I ever pay for your service if this seems to be the pattern? Give me a better free experience and I might consider buying your insanely overpriced premium version.